How To Position Your Science In The Best Light

UPDATE: Due to the overwhelming response, tickets to the event have been sold out. Please email us at admin@asianscientist.com for more information.

Date: 26 April 2018 (Thursday)
Time: 9am to 12pm (F&B at tea break)
Venue: The Theatrette, 1 Create Way, CREATE Tower, Level 2, S(138602)

Science isn't finished until it's communicated, but how do we bridge the gap between researchers and the general public?

How To Position Your Science In the Best Light is a half-day workshop on science communications that offers tips on how researchers and corporate communication officers can work together more effectively to reach their common goal: to attain international coverage for their scientific research.

Join us on Thursday, 26 April 2018 from 9am to 12pm and meet Brian Lin, director of editorial content strategy at EurekAlert!, American Association for the Advancement of Science (AAAS), as he tackles common challenges in science communication and demonstrates how to rewrite scientific papers in an engaging and accurate way. Drawing on his 17-year career as a science communicator, Brian will share his insights on what works and what doesn't.

The workshop will cover:

1. How to communicate scientific research more effectively to a general audience

2. How to write an effective and engaging science press release

3. What are the best practices for science communication

4. How to use multimedia (videos, diagrams, infographics) effectively

5. How to get more traction on EurekAlert!

6. How to better interact with the media and get recognised by international outlets

... and more!

Brought to you by Asian Scientist Magazine and the Singapore-MIT Alliance for Research and Technology (SMART) Innovation Centre, this workshop targets researchers, students and corporate communication officers.

About Brian Lin

Brian Lin oversees editorial content strategy at EurekAlert!, the "news hub that shapes the science you read" (as described by Wired), operated by the non-profit American Association for the Advancement of Science (AAAS). He has 19 years of experience as a science communicator, having interned at a daily technology TV news show and worked as a press officer at the University of British Columbia before joining AAAS. He led the design of UBC's media training program and trained more than 500 faculty and students through lectures, workshops and one-on-one coaching.

At AAAS, in addition to recruiting news releases from diverse sources and expanding EurekAlert!'s reach to a global audience, he has written about science communication for Science magazine and AAAS News, and led science communication workshops in Japan and China. Brian obtained a Master of Journalism degree from UBC and a Bachelor of Arts in English from National Taiwan University.

About the Organizers

Asian Scientist Magazine is an award-winning science and technology magazine that highlights research and development news stories from Asia to a global audience. Based in Singapore, the online and print magazine is maintained by a team of professional science and medical journalists, with active contributors from industry and academia.

Asian Scientist Magazine is published by Wildtype Media Group Pte Ltd, a digital-focused STEM media business with a strong following on social media platforms such as Facebook and Twitter.

The Singapore-MIT Alliance for Research and Technology (SMART) Innovation Centre operates under SMART and is funded by the National Research Foundation (NRF). Similar to the highly successful Deshpande Center for Technological Innovation at MIT, the SMART Innovation Centre identifies and nurtures a broad range of emerging technologies including but not limited to biotechnology, biomedical devices, information technology, new materials, nanotechnology, and energy innovations and will act as a catalyst to create a fertile environment for faculty and student entrepreneurship to grow.

It administers a Grant Programme that enables faculty and students to pursue exciting new avenues of market-driven research and participate in programmes that will help accelerate their innovations toward commercialisation.
  • The event description was updated. Diff#330499 2018-04-13 02:50:46
More updates
Thu Apr 26, 2018
9:00 AM - 12:00 PM SGT
Add to Calendar
Standard SOLD OUT $30.00
Early Bird (ends 6 April) SOLD OUT $20.00
Students (ID at door) SOLD OUT $20.00
SMART staff & students (ID at door) FULL
Venue Address
1 Create Way Singapore
Asian Scientist Magazine